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The Sassoon family is making a comeback to its Iberian Peninsula and Greek roots

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The Sassoon family is making a comeback to its Iberian Peninsula and Greek roots

December 07
04:08 2021
J. Sassoon Financial Group, the Sassoon family’s investment and merchant banking arm is launching its Fintech Bank in Europe to build a digital incubator based a financial bridge between Israel and Southern Europe

New York – J. Sassoon Financial Group, is launching its fintech bank in Europe in collaboration with a UK based fintech bank, the Connecticut based investment advisory and merchant banking firm is building its platform and awaiting regulatory approval, the firm’s fintech bank J. Sassoon Bank will only focus on SMEs in Portugal, Spain, Italy, Greece, Cyprus and Israel.

The bank will offer advanced financial engineering and financial architectural solutions to startups and both small and midsize companies seeking financing and investments in those markets. J. Sassoon Group has identified a huge gap in the financing sector where entrepreneurs and startups have harder time securing financing because they are unable to meet traditional banking financing criteria and unable to collateralize or securitize their loans, and this has a ripple affect on most economies, as J. Sassoon Group has come to understand the health of economies is measured by the success of its entrepreneurs.

The new fintech will in addition to regular banking services such as business accounts, and money management accounts, will also offer trade finance, business finance, project finance and other financing products that the bank will offer on its blockchain platform. J. Sassoon Bank will seek to collaborate and engage with multilateral guarantee agencies both in the U.S., EU and agency members of the World Bank to offer loan securitization products, such as credit insurance, letters of credit, currency and political risk insurance etc…

The majority of the bank’s depositors will be from those EU countries under its EU license; however, they will be able to offer financing to firms both within the EU as well as in other regions outside of the EU. Initially the bank will be working on building its loan and investment portfolio in Israel as it is the only market outside of the EU the bank initially intends to focus on, with the expectations of adding other markets as the bank grows in places such as Africa, and South and Central America.

Meanwhile, J. Sassoon Financial Group’s board has recently learned of market rumors circulating that the firm had allegedly engaged in a collaborative agreement with Greek investment firm, Solidus Securities. J. Sassoon Group does not know where these rumors have come from or how they were started, but the U.S. investment banking firm categorically denies and refutes the existence of any affiliation, contractual relationship or collaboration agreements with Solidus Securities and has no such existing or pending agreements with any company in Greece at this time.

The firm is currently engaged in exploratory discussions related to opportunities in Cyprus and in Israel and is looking forward to launching its fintech platform to assist startups and small businesses in countries like Portugal, Spain and Italy. J. Sassoon Bank will also seek to build a digital incubator where Israeli tech experts can collaborate and provide coaching and advice to startups and small tech companies in these European markets as part of the services and products the fintech bank will be offering.New York, November 28, 2021

J. Sassoon Financial Group, is launching its fintech bank in Europe in collaboration with a UK based fintech bank, the Connecticut based investment advisory and merchant banking firm is building its platform and awaiting regulatory approval, the firm’s fintech bank J. Sassoon Bank will only focus on SMEs in Portugal, Spain, Italy, Greece, Cyprus and Israel.

The bank will offer advanced financial engineering and financial architectural solutions to startups and both small and midsize companies seeking financing and investments in those markets. J. Sassoon Group has identified a huge gap in the financing sector where entrepreneurs and startups have harder time securing financing because they are unable to meet traditional banking financing criteria and unable to collateralize or securitize their loans, and this has a ripple affect on most economies, as J. Sassoon Group has come to understand the health of economies is measured by the success of its entrepreneurs.

The new fintech will in addition to regular banking services such as business accounts, and money management accounts, will also offer trade finance, business finance, project finance and other financing products that the bank will offer on its blockchain platform. J. Sassoon Bank will seek to collaborate and engage with multilateral guarantee agencies both in the U.S., EU and agency members of the World Bank to offer loan securitization products, such as credit insurance, letters of credit, currency and political risk insurance etc…

The majority of the bank’s depositors will be from those EU countries under its EU license; however, they will be able to offer financing to firms both within the EU as well as in other regions outside of the EU. Initially the bank will be working on building its loan and investment portfolio in Israel as it is the only market outside of the EU the bank initially intends to focus on, with the expectations of adding other markets as the bank grows in places such as Africa, and South and Central America.

Meanwhile, J. Sassoon Financial Group’s board has recently learned of market rumors circulating that the firm had allegedly engaged in a collaborative agreement with Greek investment firm, Solidus Securities. J. Sassoon Group does not know where these rumors have come from or how they were started, but the U.S. investment banking firm categorically denies and refutes the existence of any affiliation, contractual relationship or collaboration agreements with Solidus Securities and has no such existing or pending agreements with any company in Greece at this time.

The firm is currently engaged in exploratory discussions related to opportunities in Cyprus and in Israel and is looking forward to launching its fintech platform to assist startups and small businesses in countries like Portugal, Spain and Italy. J. Sassoon Bank will also seek to build a digital incubator where Israeli tech experts can collaborate and provide coaching and advice to startups and small tech companies in these European markets as part of the services and products the fintech bank will be offering.

About J. Sassoon Group

J. Sassoon Financial Group is a family legacy, New York based private equity, investment advisory and merchant banking firm, owned by the Sassoon family through the Sassoon Family Continuation Trust. The firm is a rebrand of Sassoon & Co established in 1921, and a successor to an over five-hundred-year trading and merchant banking legacy, Sassoon Frères & Co, established 1512 in Constantinople. The firm’s primary focus is on investment advisory, corporate, trade, and project finance and private equity investments with an emphasis on emerging and developing markets.

Media Contact
Company Name: J. Sassoon Group
Contact Person: Einat Friedman
Email: Send Email
Country: Greece
Website: https://sassoonfriedman.com/